The CDC is ready to unveil its $54 million anti-smoking campaign.
And it's super graphic.
It's called called Tips From Former Smokers.
The official story is that it's intended to 'educate Americans about the dangers of smoking through the stories and graphic pictures of ex-smokers who have suffered severe health consequences of tobacco use.'
Gross! But effective!
Here's what they're saying:
"Hundreds of thousands of lives are lost each year due to smoking, and for every person who dies, 20 more Americans live with an illness caused by smoking. We cannot afford to continue watching the human and economic toll from tobacco rob our communities of parents and grandparents, aunts and uncles, friends and co-workers. We are committed to doing everything we can to help smokers quit and prevent young people from starting in the first place."
"Although they may be tough to watch, the ads show real people living with real, painful consequences from smoking. There is sound evidence that supports the use of these types of hard-hitting images and messages to encourage smokers to quit, to keep children from ever beginning to smoke, and to drastically reduce the harm caused by tobacco."
Remember: smoking is the leading cause of disease and preventable death. PREVENTABLE. We're talking 443,000 fatalities annually, with 8 million people living with smoking-related illnesses.
There are 8 television ads, and a slew of radio commercials, print ads, and billboards.
It might be shocking, but if it helps, it helps.
That means we're all for it!
Smoking is both stupid AND gross. There's no reason for anyone to do it, ever, and it confuses us as to why people still continue to do so!
[Image via AP Images.]