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Super Bowl Ad Pays Off BIG Time For History Channel's Swamp People

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swamp people ratings

Move over Jersey Shore, Swamp People is the new king of reality television — all thanks to one $3.5 million gamble during this year's Super Bowl!

Since a pricey 30-second Super Bowl spot aired in February, the History Channel's series about Louisiana families who hunt alligators for a living has increased its viewership by over 1.2 million!

Episodes were already attracting 4 million people, but as of last week, the series had more viewers than NCAA basketball games AND the MTV hit with 5.2 million!

Have U watched Swamp People since the Giants beat the Patriots? If so, did the Super Bowl ad help get your attention?

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