We're not talking "hits" like tackles. We mean "hits" like how the mafia hires hit men.
New Orleans Saints defensive coordinator Gregg Williams was urging and apparently incentivizing his players to injure opposing players.
"Kill the head, the body will die. We've got to do everything in the world to make sure we kill Frank Gore's head. We want him running sideways. We want his head sideways."
He was also heard saying the first one is on him and rubbing his fingers together, indicating he would pay players for big hits leading to injuries.
He's been suspended from the NFL indefinitely and the Saints head coach Sean Payton has been banned from football for 12 months.
Check out the above video to hear some of the audio but beware, there is strong language.