In a bold move by NBC, but a great move for viewers everywhere, the network will live stream all 32 sports at the 2012 Summer Olympics in London on their website.
"The hot topic is always, ‘Why don’t you show all your sports live?’ We wanted to take care of that."
Not every event will be streamed as it is literally happening, though. That would put their prime-time ratings in jeopardy.
But everything will eventually make its way online. Cordella continued:
"The way consumers consume video has changed over the years. We can’t go back with hindsight and say we were wrong."
Seems like a good move to us. People will be able to dive into non-stop Olympics! Also that means tons of ad revenue for NBC.
"Whatever is on schedule that day. If cameras are on it, we’ll stream it."
We like that philosophy! The Internet rulez!
[Image via WENN.]