We all know that deep down it doesn't matter if you eat meat or not if you want to be manly.
In the new study this week in the Journal of Consumer Research, they tested some word association. You know, like between certain food woods and to rate the masculinity of things that don't really have anything to do at all with being masculine.
They found that people tend to associate meat eaters as more masculine than vegetarians and vegans, both in the US and Britain!
Even meat-related metaphors were also more connected to the male gender!
Here's what the authors of the study said:
"To the strong, traditional, macho, bicep-flexing, All-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food. Soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak and wimpy."
So how can vegans and vegetarians crack that market?
There are a LOT of people out there not really eating for pure health benefit, so we wonder if we'll start seeing different marketing strategies!
[Image via AP Images.]