The one constant out there is that Super Bowl ad space costs an arm and a leg… so could it be true that the networks are considering cutting ad rates??
General Motors decided NOT to buy ads in next year's Super Bowl telecast, and the automaker is now demanding that each of the networks cut their advertising rates for the upfront period when ad buyers make the bulk of their purchases!
They're seeking cuts up to 20%!
The thing is, though, the networks are refusing to negotiate — but would they really want to lose one of their biggest advertisers??
GM is third-largest ad buyer in the U.S., behind only Procter & Gamble and AT&T, so this is ENTIRELY possible.
But if the network agrees to GM… they'll have to agree for everyone!
Super inneresting! We'll have to keep an eye on this!
[Image via WENN.]