Magic Johnson’s Atlanta-based Aspire cable network has launched!
It's a new African American-focused network, and Johnson is a majority owner of Aspire, in partnership with Atlanta-based GMC.
It's called Aspire, as it's meant to reflect the tone of the programming, and was created under an agreement Comcast made with the Federal Communications Commission to secure the agency’s approval of the cable giant’s majority purchase of NBC Universal.
We hope it does well — as we've learned from Oprah, it's pretty hard to launch a network.
[Image via WENN.]
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