The American Cancer Society's advocacy affiliate wants a legitimate study done on sugary drinks, and they want it to be as in-depth and focused as the report on smoking in 1964.
Basically they're saying sugary drinks are as bad as smoking.
"An unbiased and comprehensive report on the impact of sugar-sweetened beverages could have a major impact on the public's consciousness and perhaps begin to change the direction of public behavior in their choices of food and drinks. There seems to be a consensus about the problem and the cause, but what is lacking is an articulate, science-based and comprehensive national plan of action."
The American Beverage Association seems to think that drinks aren't the sole issue, and shouldn't get all the blame:
"We already have studies from the federal government and independent third parties that demonstrate soft drinks are not a unique or significant contributor to obesity."
Yeah, we're gonna call BS on that one.
The thing is, we all pretty much already know that sugary drinks are being dirtbags to our health.
Having the Surgeon General do a study on it would be a symbolic affirmation of what we already know — something for people to grasp on to.
It doesn't make much sense for us to wait until we have a symbol, but hey, whatever works!
[Image via AP Images.]