Kit Kat Accidentally Makes Pedobear Their Mascot

Kit Kat recently made their debut on Instagram and quickly removed their first picture of a man in a bear costume drumming with two Kit Kat bars.

The problem was it bear'd a striking resemblance to an infamous internet bear — Pedobear!

Pedobear is the mascot the internet as a whole has adopted as a warning flag for pedophiliac content.

Kit Kat denied any knowledge of pedobear or any intention of making a reference.

A spokesperson said:

"We produced this photo — of a real guy in a bear suit — to launch Instagram through our Facebook community. The picture is not Pedobear. We had never heard of Pedobear."

So was it an honest mistake?

Or all a plan to get people talking about Kit Kat on Instagram?

Intentional or not, it certainly drummed up some publicity.

Tags: community, facebook, famous, instagram, internet, kit hat, pedobear, photo, pic, picture, problem, spokesperson, target