Advertising is almost always super shady, and there's no exception for hospitals.
We're talking about those that are promoting robotic surgery for women, and how women "owe it" to themselves to have the gynecological procedures done by Johnny 5 (seriously, one in six say they owe it).
A quarter of those hospitals used boilerplate copy explanations from the robot manufacturer Intuitive Surgical!
Sadly, pretty much ZERO of them mentioned the potential downsides to the technology (like increased operating time or higher cost, $1,000 higher than for traditional laparoscopy). Just 15 percent referenced data from clinical trials to support the positive claims!
It's marketing, pure and simple. And just as shady as any other kind of consumer product!
Hospitals ARE businesses, but let's keep it real here — we're talking about surgery and peoples' lives. They deserve fair and balanced info in that area of their lives, if they can't get it anywhere else anymore!
[Image via AP Images.]
Tags: advertising, business, hospital, increase, marketing, potential, procedure, product, support, surgery, technology, women