There's so much competition in the Olympics, the Olympics themselves are competing against each other!
It's the London 2012 Summer Games vs. the Beijing 2008 Summer Games! And London is widening it's lead!
They may take home the gold!
Or at least NBC will take home gold in the ratings, and by gold we mean literal gold bricks, as in fat stacks of cash.
They scored 30.6 million people in the 18-49 demographic, one that's a favorite of advertisers.
It actually wasn't as high as Tuesday but it was still 3% higher than the same day during the Beijing Olympics.
Overall the London games are actually beating the Beijing Games by 13% in total viewers!
That shiz cray!
FOX, CBS and ABC are def not happy, only drawing between about 2 and 4 million viewers for their primetime shows.
Way to go, London Games! Get that gold!
[Image via ATP/WENN.]
Tags: 2008, 2012, beijing, demographics, games, london, olympics, ratings, summer games, tv