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NBC Thinks People Are More Likely To Watch Things If They Know The Results

| Filed under: TV NewsBusiness BlitzOlympics

NBC Research

We're gonna go ahead and call BS on this one right away.

It's pretty convenient that NBC's own researchers are finding that if you know the results of events before hand you're "more" likely to watch them.


NBC has been criticized for not televising live some of the London Games' main events so they can be aired later in prime time, which is such a lame thing to do.

So what happens when you get criticized? You fund your own research and say the opposite.

Yet, they seem to forget the on major caveat: NBC is the only provider of Olympic coverage. If people want to watch any of the events, they have to go to NBC — which means that even though they might already know the ending of something, the other event they don't know the outcome of is on the same channel.

So they'll be on that channel anyway, not because they love watching already spoiled matches. If it's on, it's on.

In the survey, two-thirds of people questioned said they watch the prime-time Olympics telecast even if they know the results ahead of time.

What they didn't ask is why.

This to us only says that they'll put it on in the background, plus it's pretty much the only thing on TV during the week right now because nobody wants to compete.

We can't even believe they had the nerve to release these numbers like it's an excuse.

At least the network is airing all of the competition live via video stream, but people might not be able to access that from work for whatever reason — and without any live competition from other networks, tape delaying is just something they can do to drive numbers unquestioned.

It's all about money and ratings, guys, not our enjoyment!


They were even asked if the tape delay would be done away with after all the shade being thrown.

Here's what NBC said:

"We will continue to innovate our coverage. I won't make a proclamation here about what we are going to do, but be sure we are analyzing everything."


Sometimes doing the right thing is better than doing the ratings thing. Listen to your viewers.

At the very least, quit spoiling things.

[Image via AP Images.]

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