Jessica Alba must be ready for this all to blow over!
So with all the backlash from customers, they finally decided to address the public.
Guess it was only time!
They revealed in a statement:
[Image via Jessica Alba/Instagram.]
Don't you know that nobody wants your 'catchphrase,' so there's no real reason to trademark it?
Can't you see how lame it is??
We're not sure why you think it's a gold mine, because we really don't see anyone buying sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles branded with "Jeah!"
It's a lost war, bro!
You should focus on swimming, for real!
[Image via AP Images.]