This is a very intense lawsuit — and if it's true, it sucks, because Dunkin' Donuts is delicious.
In the lawsuit, a black couple claims the company purposefully lied about lucrative franchise locations and pointed them toward less profitable minority areas… in addition to discriminating against an Indian-American woman, ultimately contributing to the failures of their businesses.
Reggie and Amy Pretto, a black couple from Montclair, the company told them there were no locations available in the New York metropolitan area in 2004.
Basically, on false company reports and inaccurate revenue projections, they were told to go to less profitable minority areas in Maryland!
Priti Shetty welcomed them to her lawsuit with open arms — she claims she was repeatedly harassed as a woman of Indian descent by a Dunkin' Donuts district manager, says company officials prevented her from opening in northern New Jersey a third store that was later assigned to a white male franchisee and claims she was blocked from returning to the franchisee fold once she had sold her stores.
Here's what she said:
"As far as Indian American women and African-Americans, female or male, are concerned, Dunkin's slogan should be 'Dunkin Runs on Discrimination' rather than 'America Runs on Dunkin'."
Here's how D&D responded:
"Our franchisee diversity and our franchisee relationships are a source of pride for us and a strength within our system."
What a canned response.
The Prettos are seeking damages including the $750,000 they say they lost before declaring bankruptcy when their franchises failed and say that there are only 50 African-American owners among the company's nearly 7,000 franchisees and many of those 50 are in economically undesirable areas.
This doesn't sound so good for Dunkin' Donuts… we have to admit.
Such a bummer, because like we said — they make some delicious shizz! Ha!
[Image via AP Images.]