America has an unhealthy relationship with fast food, there's no denying that.
But Americans are becoming more aware of the health risks it poses… and so are the fast food companies.
McDonald's specifically has decided to really concentrate on nutrition, for the sake of our nation's children and for everyone in general.
They released a MASSIVE plan on how they plan to do this:
- Automatically include produce or low-fat dairy in each Happy Meal.
- Develop additional vegetable, fruit or low-fat dairy choices for the Happy Meal and roll out over the next few years.
- Promote Happy Meal Options that meet the new, rigorous Council of Better Business Bureaus (CBBB) Children’s Food and Beverage Advertising Initiative (CFBAI) Food Pledge standards.
- Reduce sodium by an average of 15 percent overall across the national menu of food choices, excluding beverages, by 2015.
- Reduce added sugars, saturated fat and calories with varied portion sizes, reformulations and innovations by 2020
- Promote nutrition and/or active lifestyle messages in 100 percent of national kids’ communications, including merchandising, advertising, digital and Happy Meal packaging by the end of 2012.
- Establish a Kids’ Food and Nutrition Advisory Board comprised of parents and experts in children’s nutrition, education and behavior to help develop effective nutrition and
active lifestyle marketing messages and programming for kids.
- Provide funding for grassroots community nutrition awareness programs.
- Expand in-restaurant, website, mobile communications and marketing vehicles making access to nutrition information even easier.
- Embark on a Listening Tour to hear from parents and nutrition experts about how McDonald’s can play a role in nutrition.
- Launch new online parents’ forum for McDonald’s and parents to engage on nutrition topics.
- Enter into an agreement with third party to attest our performance/progress against our commitment goals.
One fact that we found very inneresting was that "approximately 80% of McDonald’s national menu choices are 400 calories or less."
Hopefully McDonald's is true to its word and makes the changes they're talking about.
We don't like how they plan to do things by "2020" but it's better than nothing.
Tags: changes, fast food, health, mcdonalds, menu, nutrition