Candy company Cadbury has hit a sales slump… because women are buying less chocolate!
We guess because of all the health and nutrition information out there these days, women (and men too) are staying away from sugary sweets.
Which is a good thing!
So instead of trying to trick people into buying their candy, Cadbury came out the Crispello, a 165 calorie candy bar!
The average chocolate bar is anywhere between 250 and 400 calories!
A spokesperson for Cadbury said:
"The mix of wafer and chocolate is a lighter way to eat chocolate and we know from experience that women are attracted to this particular format. It will also appeal to women because it is in three separate portions so they can consume a little at a time rather than in one go."
Sounds like a great idea!
Enjoy delicious chocolate and keep it low calorie!
Anyone else suddenly craving something sweet? LOLz!
[Image via Cadbury.]
Tags: business, cadbury, candy, candy bar, chocolate, chocolate bar, crispello, food, sales, women