Damn, technology! Can you give us a break??
In all honesty, this is a GREAT idea!
Maybe education is the key, instead of a city-wide ban on the quantity of drinks? That could be the mindset behind new vending machines that give out calorie information… and yell at you if you're being a fatty! Ha!
Coca-Cola and Pepsico, among others, say they will list the calorie counts for sodas directly on the buttons of their vending machines!
The cool thing is that new industry-designed machines go way beyond government proposals, which only have calorie counts be displayed on the side of a machine.
Also we weren't lying about the yelling part. If you're about to select a 20 ounce coke with 240 calories, the machine will tell you that the choice is yours if you want to choose something better.
To us, this makes way more sense that anti-soda legislature!
Here's what one expert had to say:
“If we do something that specifically targets soda and we don’t know that it will have a huge impact on obesity, we are taking a big risk that it will be ineffective while creating a lot of resentment from consumers and retailers. If we tick off both sides in this transaction, it will be a lot more difficult to introduce new legislation in the future."
Let's be honest here — it probably makes no difference to retailers and manufacturers if they're selling artificially sweetened things to consumers or full-sweetened things. They cost the same. Why not try going for larger sales of the "healthier" (in moderation) version?
Changing health behavior should be on the individual's shoulder, not government rules.
This is a step in the right direction, coming from an unlikely place!
[Image via AP Images.]
Tags: calorie, calories, drink, drinks, eating, education, fit, government, health, healthier, moderation, nyc, obesity, soda, technology