Marvel Comics knows when they're needed, just like the superheroes that grace their pages. The comic giant is partnering up with Susan G. Komen for the Cure to help raise awareness for Male breast cancer!
"It's not exactly something you associate with the male gender. Many people have a mother or sister who has been affected by this disease. There needs to be awareness…. It's an illness that's frequently diagnosed too late. We're using the power of our brand, the power of our character to shine a spotlight on the issue."
There's no better time than now, too, as October is Breast Cancer Awareness month. So what are they doing?
In addition to eight pink-themed collectible variant covers of several of their popular series to bring awareness to breast cancer, Marvel Comics is also producing a one-page advertorial about male breast cancer, with characters relaying risk factors for male breast cancer and other facts to readers in a comic-style layout.
Shockingly, there will be approximately 2,190 new cases and 410 deaths due to male breast cancer in 2012. That means 1.2 men out of every 100,000 that will be diagnosed with the disease!
We think this is incredible, just like The Hulk — Marvel is a giant force and a giant brand, and it's amazing to see them doing some good with all that power.
They're taking a page right out of their own comics!