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Will.i.am & Stars Go Green!

| Filed under: will.i.amGoing GreenEnvironment


Do you love recycling??

Not as much as will.i.am and The Coca-Cola Company do!

We mean, they showed up to the EKOCYCLE Partner Launch — where were you?? Ha!

The whole thing was green-focused… it featured a build out that included sustainable materials throughout the space to offer an inside visual look at the EKOCYCLE story and process, in addition to exclusive artwork created by famed artist Buff Monster (we didn't make that up).

EKOCYCLE is ready to handle more and more brands, which is fab because they already have a huge load: Case-Mate, Levi’s, MCM, , RVCA, New Era and Beats by Dr. Dre!

In attendance, we have more than a few people who are taking the time to help out Bea Perez (Vice President and Chief Sustainability Officer, The Coca-Cola Company), Krysten Ritter, Nico Tortorella, Katie Lee Joel, Carrie Keagan, Buff Monster, Anthony Carrino, Finise Avery, Genevieve Gorder, Stephen Fanuka and Adepero Oduye.

Some of the celebs even wore the EKOCYCLE Levi’s jeans to the event last night, which are made with 29% post-consumer recycled content and use an average of 8 recycled assorted plastic bottles.

Here's what will.i.am had to say:

“Waste is only waste if we waste it. We need to value the things we consume and become a more sustainable society that is moving towards a world with zero waste. Through EKOCYCLE, consumers can learn about everyday recycling choices and empower their purchasing decisions as part of a social change movement.”

We think this support is AMAZING, and we can only hope more and more companies will either join EKOCYCLE, or be brand new names in the recycling business!

The world needs it!

[Image via Getty Images.]

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