Lots of people have heard of Toys For Tots. Lots of people have heard of Shaquille O'Neal.
If you combine them, EVERYONE will know about both! That's exactly what has happened! Toys"R"Us has announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation, and has enlisted the help of Shaq!
A.k.a. Shaq-A-Claus… and he's coming to town for the more than 16 million children living in poverty in the United States!
Now through December 2, consumers can “Give Back with Shaq” by donating new, unwrapped toys in Toys"R"Us and Babies"R"Us stores nationwide. Those interested in making a toy or cash contribution online can visit Toysrus.com/ToysforTots through Christmas Eve, where they can browse Shaq’s Santa Sack, the official Toys for Tots Wish List filled with playthings sure to bring smiles to kids’ faces when they’re unwrapped on Christmas morning.
Give Back with Shaq has to be the best charity slogan ever!
Mix all this with the campain in 2011 being the most successful drive they've ever had, and you get the perfect storm of kid-helping. Seriously, they raised more that $4 million last year and collected more that 400k toys. To jumpstart this year’s campaign, the Toys"R"Us Children’s Fund, a public charity affiliated with Toys"R"Us, Inc., has provided a $250,000 grant to the Marine Toys for Tots Foundation.
Now that Halloween's over, it's the time of year for giving! (You should give all year, but especially during the holidays!)
Great work, Shaq!
[Image via WENN.]