Anheuser-Busch, the company who makes Buweister, has asked Paramount to obscure their logo in the movie Flight!
The movie is mainly about Denzel Washington as a pilot who is accused of drinking before flying a commercial airplane.
In some scenes, Denzel is drinking and some of his drinks are Budweisers.
This caused Bud's VP to write a letter to the production company and distributor behind Flight saying that Anheuser-Busch had "no knowledge of the use or portrayal of Budweiser" in the film.
"We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner. We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters."
The movie doesn't infringe on any trademarks or anything so we wonder what the film company will do.
Maybe a Bud competitor could pay to have their labels digitally placed on top of the Bud labels!
We feel like there's no such thing as bad PR, so just chalk it up to free advertising!
[Image via Matthew Hurst/Wikimedia Commons.]
Tags: budweiser, denzel washington, flight, movie