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The Doritos Locos Taco's Success Is All Our Fault

| Filed under: Business BlitzFoodScary!


If the Doritos Locos Taco was an album, even Taylor Swift couldn't compete: it is the best selling new product Taco Bell has ever had, with over 200 million of them sold.

And it's all our fault as Americans. We embraced it. We granted the taco-made-out-of-doritos permission to exist. That, and social media! LOLz!

Here's what Taco Bell's CMO says:

"Once the idea is no longer just a Taco Bell idea and becomes the customer's thing, it's almost like they're going to socialize for us. They own it."

In other words — look to your own cheesy-orange hands!

You made this delicious and unhealthy bed! Now sleep in it!


[Image via AP Images.]

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