This is… weird.
Coca-Cola has just started a new ad campaign addressing the whole "soda makes you fat" thing that science has basically proven.
Guess what? They don't deny it.
In fact, they let you know that they're aware that their drinks have calories, but they want you to know that they aren't your only source of calories. They play the good guy by being transparent while telling you it's not their fault you're fat: it's yours.
Coke released this statement:
"There's a conversation going on… about how to address obesity, and we want to be a part of that conversation."
So their idea is to put it out there that while it might hurt their business if you aren't chugging 6 cokes a day, moderation is key!
They'd rather have a customer buying their drinks for a long life, rather than a customer unable to buy their drinks because they died really early from obesity.
Check out the ad (above)!