Subway, you need to check yoself!
Last week, we reported about a new movement of Subway customers that are pissed that their footlong subs were NOT twelve inches long, therefore not a 'footlong'. They're upset and feel like they're getting a raw deal.
We also let you know that Subway responded like this:
"Our bread is freshly baked daily in each of the over 38,000 Subway restaurants worldwide. We are committed to providing a consistent product, delivering the same amount of bread to the customer with every order. The length, however, may vary slightly when not baked to our exact specifications. We are reinforcing our policies and procedures in an effort to ensure our offerings are always consistent no matter which Subway restaurant you visit."
Turns out, Subway's ORIGINAL response was a little more bullshizzy — check it out:
With regards to the size of the bread and calling it a footlong, 'SUBWAY FOOTLONG' is a registered trademark as a descriptive name for the sub sold in Subway® Restaurants and not intended to be a measurement of length. The length of the bread baked in the restaurant cannot be assured each time as the proofing process may vary slightly each time in the restaurant.
The post has been removed for Subway Australia's official Facebook page.
While we understand that yes, it's almost impossible to regulate the length of bread because of baking differences, we can't help but notice how Subway's response that the phrase SUBWAY FOOTLONG is not intended to be a form of measurement is complete and utter crap.
They've been advertising exactly that for YEARS:
Maybe it's time you purposely making the bread bigger in case it shrinks, so you aren't screwing your customers and claiming you aren't!
Your move, Subway!
[Image via Matt Corby/Facebook.]
Tags: advertising, australia, facebook, fresh, procedure, product, restaurant, restaurants, subway