Home Videos Photos

Is Coke's New Super Bowl Ad Racist??

| Filed under: Business BlitzFootballSuper Bowl

Okay!

First, we want you to take a look at the new Coke ad for the Super Bowl (above). When you're done, we want to you think about what you saw.

Would you call it racist??

Apparently a lot of people think so! As you saw, the ad features an Arab walking through the desert with a camel and confronting cowboys, showgirls and other characters.

Here's what Warren David, president of the American-Arab Anti-Discrimination Committee, had to say if you don't quite understand the problem with that yet:

"Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?"

Poor depiction aside, we think it's waaaaaay more telling that the ad asks asks viewers to vote online on which character or characters should win this race for a bottle of Coke.

Guess what? You can't vote for the Arab character!

That's some bullshizz!!

P.S. — If you haven't seen the sneak peek at Beyoncé's Halftime rehearsals… CLICK HERE!!

Tags: , , , , , , , , , , , ,

Email this  »
The Most Scandalous Celebrity Moments Of 2014!
Classic Movies That Were Actually Box Office Bombs!
Tom Brady's Most Embarrassing Moments On AND Off The Field!
The Top Earning Actresses In TV!
2014's Highest Paid TV Actors!
Richest Kids Under 30!

44 comments to “Is Coke's New Super Bowl Ad Racist??”



  1. 1

    no … people are just being ridiculous

  2. Sarah says – reply to this


    2

    Coke's website doesn't even give people the option to choose the Arab man. Pretty racist to me…

  3. stevie says – reply to this


    3

    once again, people making something out of nothing.

  4. Jessica says – reply to this


    4

    It definitely is. it may not be blatant but its absolutely noticeable. why DOES the arab have to be portrayed as a desert storming, camel riding incompetent buffoon? Now a days the only manner in which arabs are depicted is in fact exactly what Warren David described: a blood-thirsty terrorist, a disgustingly rich sheik or a taxi driver. also the fact that you can't even place a vote for the arab only further exacerbates the notion that he isn't even in the running, he's far too incompetent to be a viable competitor. come on mannnn, this isn't cool.

  5. Mary says – reply to this


    5

    For those who say people are making a big deal out of nothing you have to look at the bigger picture. It stigmatizes arabs as these stupid camel jockeys. Thats falls under racism hands down. its subliminal, but its still prevalent. its disrespectful and hurtful to arabs everywhere



  6. 6

    You can't do anything nowadays without one group or another crying racism. Chill the fuck out and quit playing the victim.

  7. gabby says – reply to this


    7

    I really dont think this is a big deal. Half my family is muslim and half is christian. There will always be stereotypes that come along with different peoples ethnicity and as long as theres no discrimination (like insulting those persons with derogatory comments or holding their rights back for who they are) , then I dont think its racist. People are just too sensitive sometimes.

  8. ....... says – reply to this


    8

    From watching the commercial, I interpreted it as this:
    The characters (cowboys, showgirls, etc.) have traveled such great distances to reach the bottle of Coke which is an American classic that they have ended up in the desert - the Arab man with the camel looks confused because they are acting so crazy to reach this drink. I don't think the Arab man was in the "competition" for the drink at all - I think it was simply a concept meant to show that Americans love Coke so it makes sense that you can't vote for him. HOWEVER - I do see how people may be sick of the stereotype of an Arab walking in a desert with a camel. It was just a poorly executed concept in that regard, but seriously I don't think such a major corporation would voice racism during the super bowl…

  9. Oswulf says – reply to this


    9

    Not sure about racist, but definitely homophobic. The stereotypical characters are taken from popular movies/movie genres - Western, Max Max, and Priscilla Queen of the Desert. However, the originally gay male characters from the latter have been replaced by female ones. Apparently the sight of a transsexual in an advertisement is just far too distasteful for Coke. Shame on them.



  10. 10

    No traces of Orientalism here. E. Said would approve of course.

  11. jeff says – reply to this


    11

    A commercial before a commercial, that make sense. that's pretty greedy of you perez!

  12. sillypeople says – reply to this


    12

    I may be wrong, but first time I saw it I got the impression that these were all spoofs on movies. The show girls is "Priscilla Queen of the Desert". The cowboy/Arab thing is "Hidalgo". And the "punk" vehicle riders are from "Mad Max". They are all movies dealing with trips in the desert. I am actually pretty surprised that no one picked up on this.



  13. 13

    If he were still alive.

  14. sillypeople says – reply to this


    14

    Re: Oswulf

    actually, I didn't think of that as homophobic. Would Coke have been better off making them look like semi-male looking drag queens? I think that it suggested to me that these were very beautiful trans women.

  15. cami says – reply to this


    15

    Re: Jessica – "why DOES the arab have to be portrayed as a desert storming, camel riding incompetent buffoon?"
    he wasn't storming the desert, he was merely existing there. who said he was an
    "incompetent buffoon"? you just made the assumption. with your line of thinking YOU'RE the racist for injecting that thought where no proof of that being the intent exists.

    in my mind it looks like a guy riding through the desert is having a crazy mirage dream of crazy people going after nothing. no racism. i thought it was funny. everyone needs to get over stupid little things like that.

  16. mimi says – reply to this


    16

    lol this is not racist, people are being ridiculous and looking too far into this. You literally can't do anything in America without people flipping out over nothing.

  17. A.V says – reply to this


    17

    PLUSSSSSSS the fact thattt the setting is clearly in the desert where the Arab is strolling casually, he wasn't there FOR the coke… therefore this implies that the desert setting is of this Arab man's country. The idea that the other characters, whom are clearly international or 'foreign', reflects their disregard towards the Arab mans nation and their rights of land!.. The coke is centered in the desert, the foreigners seem to find it terribly easy to invade the Arab man's space. The Arab man's expression also indicates that he was taken by surprise butttt is left as the inferior man in hisssssss own territory…. DOES THIS REMIND ANYBODY OF ANYTHING?!!! #iraq … tut tut… subliminial messaging … attempts to manipulate…be strong-minded.

  18. A.V says – reply to this


    18

    i dont think the idea of him being on a camel stigmatizes Arabs negatively. Its just the truth!.. Just as the French are associated with fine wine and hairy armpits…

    of course not ALL arabs are chilling in the desert walking camels and it would be extremely ignorant to think that.. but these Arabs known as the 'bedouins' do still exist and still do this.. why isit embaressing or offensive? Its not…

    When they show them to be rich etc… why is that offensive? its something to be proud of!!.. nobody can deny that you wish you were rich, come on now!

    its up to the consumer who absorbs the information to be intelligent enough to filter out when something is a cleaaaar stereotype and when something is simply patronizing or making a mockery.

    But for those of you saying 'making something out of nothing'.. that would usually be true however given the history between America and Arabs, its difficult not to assume attackkk by the Americans :) .. people use the knowledge they have or experience they have to conclude theories… these are simply theories made as a result of America's previous conduct.

    And I think for ppl annoyed that ppl are being 'ridiculous' .. maybe ur just defensive? or protective because who wants to see their country as a bully? its easier to defend.



  19. 19

    First off perez you need to watch a little movie called mad max. Second seeing that as racist is racist. A man of arab decent in a dessert is not a stretch and arab's weren't portrayed as terrorists or belly dancers or oil-rich in this ad. Anyone claiming it's offensive is just seeking attention. And you can't vote for the arab because he wasn't fighting for the coke it was the bikers, showgirls, and cowboys fighting for it.

  20. Jordan says – reply to this


    20

    Just because there are different races doesn't make it racist.

  21. A.V says – reply to this


    21

    And last comment.. I respect Perez for publishing articles like this and not shying away from potential criticism of his own country. Its sources like this that fight corruption..



  22. 22

    i thought it was a cross between lawrence of arabia mad max n priscilla queen of the desert. watched it thought it was in good humour. didnt see ought racist, think people read to much into things, lighten up peeps im irish



  23. 23

    Although I think it is insensitive, we HAVE to have a conversation about how we handle things.
    We are getting to a point in our society where we can't do ANYTHING. God, if someone wore weathers they would get a letter from the "Native American Society" for being "insensitive and rude."

    Look, this is becoming a problem. I feel like we are getting to a place where we will have the "Blond People Society" and the "Organization for People Who Are Offened by the Use of Commas" sending us emails about our mean little ways.

  24. jennicat says – reply to this


    24

    I think it is racist if you can't choose from ALL of the characters to vote.



  25. 25

    If its a race - than all featured should be on the vote card. Kind of ignorant or intentional otherwise.

    My vote is for the Arab out of principle.



  26. 26

    I don't think it's racist at all. Would it be considered racist that the yankees were portrayed as cowboys? I think it's quite an interesting and entertaining commercial. And let's be honest, arabs do ride camels in the desert. Sure, not all of them, but it's more convenient to ride a camel in the desert then to ride a motorcycle or to drive a bus. Let's face it, the arab guy here wins simply because he knows better.

  27. monica says – reply to this


    27

    Re: Mary – who said the arab was a buffon? not the coke ad. and the reason you cant vote for the arab is because he is NOT PART OF THE RACE. he merely saw them running for the machine. watch again, his camel doesnt move. #bemoreobservant

  28. monica says – reply to this


    28

    Re: stevieRe: Jessica – who said the arab was a buffon? not the coke ad. and the reason you cant vote for the arab is because he is NOT PART OF THE RACE. he merely saw them running for the machine. watch again, his camel doesnt move. #bemoreobservant

  29. monica says – reply to this


    29

    OMG YOU PEOPLE ARE IDIOTS! the reason you cant vote for the arab is because he is NOT PART OF THE RACE! he merely WATCHES THE OTHER THREE GROUPS running for the machine. watch again, his camel doesnt move. open your eyes next time

  30. seanr says – reply to this


    30

    do some arabs still ride camels? do cowboys ride horses? no it is not racist plus the arab is played by a white guy get a life another example of a racist playing the race card

  31. Duggler4 says – reply to this


    31

    this is the definition of grasping at straws… give it the eff up people.

  32. Valerie says – reply to this


    32

    It's stereotypical Even if the intention is not to create prejudice, it will. It is poor taste.

  33. Valerie says – reply to this


    33

    So, actually most of the Middle Eastern population are in cities near a water source, not in the desert…overwhelmingly urbanized in fact. I don't think it is a "like duh" statement at all. If a lot of the respondents would start supplementing their daily reading with actual news and perhaps research propaganda they would know that stereotyping is dangerous because it creates a "type" aka other and that anti Arab hate crimes are one of the rapidly rising and under-reported issues of this decade.

  34. Janet says – reply to this


    34

    I'm Arab, and this is NOT offensive. Only ignorant ppl assume that stereotypes truly represent an entire culture.World travelers and the educated know otherwise. I've never seen a camel in my country, but seen one at a zoo in the US. BUT so what if there's a Bedouin in the desert with a camel… I vote the showgirls.

  35. carolina says – reply to this


    35

    ugh people are just so stupid! there's nothing racist about this people just want something to complain about. like Stevie said" people making something out of nothing!"

  36. cathy says – reply to this


    36

    oh my gosh…. people put a whole lot of effort into looking for anything that be portrayed as racist. Just enjoy the commercial for what it is…humorous.

  37. T says – reply to this


    37

    All the characters belong in the desert. You don't know where the desert is. It could be Nevada which explains the lost show girls, it could be the Middle East which explains the Arabs, and the you have mad max which is set in the desert and some cowboys who often ride through the desert. Wtf people, why does everything always have to look racist.

  38. Someone out there says – reply to this


    38

    Well, I'm an Arab and I must say that it's no the first time 'Muricans make fun of us. So it's not that big of a deal. LOL.
    Besides there's no Arab nowadays walk into the desert with a camel anymore. We would open the fridge if we're thirsty. :)

  39. Angie says – reply to this


    39

    My hubby is Arab,and i dont find anything racist about it. I think people are looking to far into things. Yes there is alot of racism in America! But come on, its just a commercial.

  40. USA#1 says – reply to this


    40

    I take it as, Arabs have no chance to win in the world.

  41. Hans says – reply to this


    41

    the camel is not an issue the issue is the ad shows that arabs have no chance to win in the world.

  42. hans says – reply to this


    42

    hello dont you think they show arabs as they have no chance to win in the world

  43. izabela says – reply to this


    43

    oh my god it aitn racist at all. calm the fuck down



  44. 44

    Re: sillypeople – I agree with you…still can't understand why everything is now considered racist. Soon there won't be tv shows, commercials, or movies to watch.