Justin Timberlake is hot hot HOT!
Hot as in attractive, hot as in super popular and HOT is in he's so attractive he needed a second "hot." LOLz!
So of course he was the perfect choice for creative director of one of Bud's newest brands: Bud Light Platinum.
"Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing. I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."
If they were looking for talent, creativity and someone with a bunch of famous musical friends, Bud struck gold with JT!
Or should we say platinum!
Paul Chibe, vice-president of U.S. marketing for Anheuser-Busch, said:
"Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity in the lifestyle space. Since launching Bud Light Platinum last year, we've worked to align the brand closely with music, including leveraging tracks by Kanye West and Avicii in our first ads. Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand."
Since they're trying to align their product with music, they're debuting their first JT commercial during the 55th Grammy Awards.
The 60-second ad is called "Platinum Night" and it's going to feature Justin's new single Suit & Tie!
We think Bud made the right choice throwing their lot in with JT! Can't wait to see the commercial. Congrats on scoring the gig, Justin!
[Image via Brian To/WENN.]
Tags: anheuser-busch, bud, bud light platinum, commercial, grammys, justin timberlake, marketing, music, musician