Alicia Keys just put together the new public information campaign, EMPOWERED to teach women about HIV/AIDS, and she couldn't have done anything better.
The movement is set to be released on the National Women and Girls HIV/AIDS Awareness Day, which is March 10 and will use public service ads to get in contact with communities.
With about 280,000 people in the US living with HIV, the singer wanted to reach out to women because the female race is the majority of individuals living with the virus.
Miz Keys said:
“When I became aware that women accounted for one in five new HIV infections occurring in the U.S. each year, it shook me to the core and I realized this is an issue we ALL need to pay attention to. Whether HIV positive or negative, we all have the opportunity to educate ourselves and make a difference.”
And because Alicia is playing a major role in this movement, the president and CEO of the Kaiser Family Foundation, Drew Altman is extremely excited that they got on board with the Girl On Fire singer, he said:
“We’re thrilled to be partnering with Alicia Keys on this new Greater Than AIDS campaign to reach women about HIV. As the backbone of so many families in this country, as well as a population affected by the disease, women are central to the fight against HIV.”
EMPOWERED is currently promoting the specifics below:
EMPOWERED to know the facts about HIV/AIDS, including the impact of HIV on women.
EMPOWERED to speak openly about HIV/AIDS with family, friends and others in our lives.
EMPOWERED to protect ourselves and our loved ones.
EMPOWERED to ask to be tested and to know doing so is an act of pride, not shame.
EMPOWERED to live full and healthy lives and help prevent spread of disease if positive by staying on treatment.
Keys will be having conversations with a few HIV positive women, which will then be available for screenings and discussion.
If you're interested and want more deets on this amazing campaign CLICK HERE!!
Annnnd ch-ch-check out Alicia talk about EMPOWERED (below)!!