They're going to unjunk the world!!
If 'unjunk' was a real word, it would be best used to describe UNREAL's mission, which is to give people a junk-free, all real version of their favorite candies with the same great taste for a similar price. No only that, but the company responsibly sources key ingredients, supports farming communities and prevents the destruction of rain forests!
“By working together to better understand the health of both people and the environment, we can produce healthier food that will benefit large populations of people while minimizing our impact on the planet."
Sounds like a plan to us!
The National Cancer Institute says that youth get 40% of calories from junk food, which sucks. Plus people automatically assume that you have to use junk to make junk food taste great and to get it cheep. That's WRONG.
Here's what Jillian said:
“People may know me for my work in health, wellness and fitness, but that doesn’t mean that I don’t enjoy a treat now and then. And that’s OK. But the quality of the treat does matter. In the 21st century, I think we can use our better understanding of health and the environment to innovate new ways of making foods that are better for people, better for the planet and universally available. By UNREAL proving this can be done, without sacrificing taste or low price, I hope this will start a movement among all companies to unjunk food.”
The first step after this shift would be to re-name junk food. How about…. rad food? Boss food?
Come back to us.
LOLz! Get more info on UNREAL here!!
[Image via WENN.]