Aww c'mon McDonald's, depression is NOT funny!
Earlier this month, a McDonald's ad surfaced on Boston's public transportation featuring a woman with her head down with a headline that read: “You’re Not Alone. Millions of people love the Big Mac," but after the hamburger giant did some research, it was found that they never even approved the ad.
"We have an approval process in place with our marketing and advertising agencies to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error."
And while McDonald's apologized, the advertisement company, Arnold Worldwide also sent their sorries:
"McDonald’s did not approve the ad, and its release was our unintended error. We’ve addressed the issue and have improved our approval process to ensure this does not happen in the future.”
But don't think the restaurant got off that easy.
Executive director of Waltham-based Families for Depression Awareness, Julie Totten had a few words for McDonald's, she said:
“It’s really too bad because it trivializes the whole issue of depression. We’re trying to say when you need help, it’s not a laughing matter. We don’t want people to feel stigmatized or made fun of.”
We couldn't have said it any better ourselves!
Depression affects over 350 million people worldwide, so it's definitely not an issue to play around with.
We're just glad that this ad was just a slip up, and we hope that it doesn't happen again!!