Jessica Alba must be ready for this all to blow over!
So with all the backlash from customers, they finally decided to address the public.
Guess it was only time!
They revealed in a statement:
[Image via Jessica Alba/Instagram.]
The Safeway Foundation and Stand Up To Cancer (SU2C) have enlisted Ambassador Marcia Cross to get their prostate cancer information across — by developing a print, radio and digital public service announcement (above)!
As with most PSAs, this one is designed to increase awareness. This time it's for the fight against prostate cancer, which currently affects more than two million American men. One in six men will be diagnosed with prostate cancer in their lifetime. It's #2 on the leading causes of cancer deaths in men!
So yeah, we'd say it's worth of Marcia's, SU2C's, and EVERYBODY ELSE's time!
The whole range of PSAs will debut in June, coinciding with Safeway’s annual in-store Prostate Cancer Awareness fundraiser.
Here's what Marcia said:
“I’ve seen too many men in my life affected by cancer. I am proud to be a part of the effort to support important cancer research that can save lives. My hope is that we can help increase survivorship among men affected by prostate cancer.”
To date, Safeway and The Safeway Foundation have raised $84.5 million for the Prostate Cancer Foundation, the world’s largest philanthropic source of support for prostate cancer research!
We're so happy that Marcia is using her time like this! We hope it helps!!
[Image via SU2C.]