As a business decision, this is pretty smart of Bruno Mars!
As a moral decision, getting into the business side of the smoking game seems just kinda dirty to us, regardless if what you're investing in is seen as a healthier version!
At least Bruno knows his product!
Bruno gave up traditional smoking by swapping real tobacco for NJOY Kings — and has now put more money in the company than just what it costs to buy the little science-fiction smokers! Here's what he said:
"I've been using NJOY Kings instead of cigarettes these days, and I'm sticking to it. I believe in the product and the company's mission."
There has been a real boom in the e-cigarette industry lately, so money-wise this was a fab move on Bruno's part… we just wish he didn't condone smoking at all!
[Image via WENN.]