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Wendy's New Pretzel Burger Is Premium Without Costing Them Much!

| Filed under: Business BlitzFast Food

wendys pretzel burger food bun business

A lot of people are actually excited for Wendy's new burger that comes sandwiched between a pretzel bun — but there's one who it more excited than everyone else: Wendy's!

Not only are they getting positive buzz, but they get to market a regular old hamburger sandwiched between a pretzel bun. People see that new bun as a premium ingredient, which is exactly what Wendy's wants you to think!

Because there is NO WAY in hell they'd make the meat premium, and the bun gives them huge profit margins!

It's Wendy's emphasis on offering more premium breads that raise perceptions about the quality of its food, and that doesn't cost Wendy's much at all. A unique bun is cheaper than giving customers more meat, because beef prices are rising!

That's cool and all Wendy's, but we're afraid you didn't get the memo: Taco Bell has a Waffle Taco.

Game over! LOLz!

[Image via Twitter.]

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2 comments to “Wendy's New Pretzel Burger Is Premium Without Costing Them Much!”

  1. Tennisnsun says – reply to this


    All the burger joints have been increasing the size of their buns while the meat on the burger shrinks. At least pretzel buns are something a little interesting albeit more fattening. I've eaten a million Jr. Bacon Chz Burgers back to the day when the bun was a rectangle and the meat almost identical in size to the single. Those were the days!

  2. teeter totter says – reply to this


    Interesting, never had their burgers (like my In n Out) but love their baked potatoes, either with butter and sour cream, or cheese and bacon (real bacon, not bacon bits).