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Ben & Jerry's Creating Ice Cream That Tastes Like CITIES!

| Filed under: Business BlitzFood

ben jerrys ice cream city flavor choice competition

That's not a typo! Ben & Jerry's is rolling out new ice cream flavors that reflect what a city tastes like!

The whole idea is, of course, a marketing scheme to get people involved and excited about Ben & Jerry's ice cream… but who cares?? It's ICE CREAM.

Basically, the new campaign is asking residents to get involved for a chance to help create their local flavors! They're calling it City Churned, and it will kick off in Washington, D.C., San Francisco, New York, Portland and Seattle. In each city there will be a microsite that will track the votes and ideas of everyone living there. They will then add up the activities of each city, and translate them into special flavors — somehow.

We guess that's the magic of it all!

Here's an example according to a source:

'In New York, on-time subway trains will count as votes for either waffle cone pieces or caramel, depending on the train line. In Seattle, support for chocolate or vanilla will be determined by the number of plaid versus plain shirts on the streets.'

Honestly, we couldn't care less — we just want to eat ice cream, and we hope it doesn't taste like rush hour traffic! LOLz!

It will all kick off as soon as the Ben & Jerry's truck starts its new tour! So… soon, we hope! Ha!

[Image via AP Images.]

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5 comments to “Ben & Jerry's Creating Ice Cream That Tastes Like CITIES!”

  1. 1

    sounds like that could turn insulting. i won't buy ben and jerrys anyway so enjoy

  2. Tennisnsun says – reply to this


    Sounds like they are just being more creative at interesting people in their ice cream, which happens to be my favorite! Keep in mind that 7% of what they make is donated to charity. Phish Food Forever!!!

  3. Brittney says – reply to this


    Ooo I hope that means we'll have pot flavored here in Denver:):)

  4. teeter totter says – reply to this


    Sounds good, wonder what they will do for LA - orange sherbet with vanilla ice cream?
    Love the old standby Cherry Garcia, and Chocolate Fudge Brownie is pretty good also.

  5. 5

    Wow That Is So Creative. …not
    Just put out a flavor called "Lame Stereotypes from Junior Copywriter" and there you go.