A cereal that has marshmallow rainbows in it would be remiss if they didn't support the hell out of LGBT equality, so that's probably why Lucky Charms and General Mills are using their popularity to show support for humanity!
Honestly, they probably started the #LuckyToBe hashtag and campaign because it was the right thing to do — selling cereal because you're standing up for love is just a happy side effect! LOLz!
The new campaign encourages people with Pride to tweet and post online their reasons for why they're prideful using the hashtag #LuckyToBe! Here's what the press release says:
"We're celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows… If you're lucky enough to be different, we're celebrating you."
So fab! And we know this isn't just a simple marketing ploy! Ken Charles, the company's vice president of diversity and inclusion, said this back when a bill was proposed to ban gay marriage in Minnesota:
"We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy — and as a Minnesota-based company we oppose it. We value diversity. We value inclusion. We always have … and we always will. We’re proud of our workplace, and we’re proud to be a leader for diversity and inclusion in our community. For decades, General Mills has worked to create an inclusive culture that welcomes and values the contributions of all."
Now THAT'S how you do good as a giant company!
Keep up the good work, guys! Also, we could eat like 10 bowls of Lucky Charms right now! Ha!
Tags: business blitz, campaign, community, equality, gay gay gay, gay marriage, inspiration, lgbt, lucky charms, politik, release, support