McDonald's is about to have a tough year, and that's even if they can get their franchises to stop roasting their employees! LOLz!
It's true — McDonald's is predicting a rough year ahead, and they want to warn investors and anyone who cares! It looks like the healthier menu IS NOT working as well as they thought, and customers aren't walking through the door as often regardless of new choices!
They just reported a second-quarter profit that went up 4 percent but fell short of Wall Street expectations, and said July sales are expected to be 'relatively flat' while warning about this year's future!
The tepid growth in the latest quarter is just further proof of what challenges the iconic fast food brand is facing: weak economies around the world, changes in dining habits. The U.S. specifically is going after food they feel is fresher, healthier or higher-quality (all things NOT synonymous with McDonald's!)!
Not only are there new 'higher quality' restaurants popping up like Chipotle, but they're feeling the competition from Burger King and Wendy”s, who have both been revamping as well.
Is this necessarily a bad thing? For those who NEED McDonald's a source of income (not talking about execs, here), who are having a hard time in this economy to find anything else — maybe so. On the flip side, it's nice to see the nation's customer's fast food mentality changing towards better health, for sure!
[Image via AP Images.]
Tags: burger, burger king, business blitz, competition, fast food, healthier, mcdonalds, restaurant