It took them long enough!
Worldwide soccer superstar Pele was introduced as Subway’s newest “Famous Fan” and global brand ambassador on Wednesday.
The Brazilian baller spent his first appearance talking to kids at Chelsea Piers about his early career and reaching his goals.
Sounds like Subway really found a winner here!
"Throughout my entire career, I always made sure to take care of my body with proper nutrition, training and rest. With SUBWAY® Restaurants' approach to fresh, better-for-you options, I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives."
His multi-year deal will include in-store appearances and a worldwide ad campaign, which we’ll keep an eye out to bring you.
This is a win-win deal for both parties, and especially the little kids who got to hear his stories!
[Image via AKM-GSI.]
Tags: brand ambassador, chelsea piers, pele, soccer, subway