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Coca-Cola Issues An Apology For SUPER Offensive Bottle Cap

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coca cola offensive bottle cap

If you're going to get an offensive message from under your bottle cap, this is about as offensive as they come (above)!

A family in Toronto bought themselves a refreshing beverage the other day, only to find that underneath the cap of the Vitaminwater they purchased was the message:

'YOU RETARD'

What's even more bizarre is that this happens to be something that affects Blake Loates very personally, because she has a younger sister, Fiona, who has has cerebral palsy and autism — so this kind of hateful and misinformed language is something they've almost certainly had to deal with in real life.

Their father didn't just shrug it off, though, and we're glad he didn't! Instead, he wrote a lengthy letter of complaint to Vitaminwater's parent company Coca-Cola.

Here's what some of it said:

"What would you do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, "YOU RETARD"? Think about it. I bet you'd be pissed off if you had a Fiona in your life… Can you imagine if SHE had opened this bottle?"

They DID hear back from Coke — so what was it? An employee with a bad taste in humor?

Nope, they're claiming it was a simple mistake due to a competition pairing one random English word with a second random French word. In French, "retard" translates to "late/delayed." And if you're thinking they should have someone reviewing everything that goes out… well, they do.

Apparently the English meaning of the phrase was simply missed.

Here's what Coke said:

"We have spoken to the family to offer our sincerest apologies and to explain the production process to them. This is certainly not an excuse in any way for what has occurred. We wanted them to know that this was in no way intentional and was a mistake on our part during the review process. We also wanted to share that the promotion has since been cancelled and we are no longer producing bottles with those caps."

"It was never our intention to offend anyone with this promotion. This was a mistake during the review process and we are taking steps to investigate and rectify the situation. We hope that our consumers can accept our profound apologies."

They're even going to be posting an apology online — specifically on the Vitaminwater Canada Facebook page and twitters @vitaminwater_ca and @cocacolaco_ca.

How's about free Coke for life?? That might make up for it, seeing as how personal the situation was for the family!!

We're sorry this happened, Loates fam!

[Image via Facebook.]

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6 comments to “Coca-Cola Issues An Apology For SUPER Offensive Bottle Cap”



  1. 1

    Free Coke for life? Are you serious? How ridiculous. I don't like when people use the word "retard" either but how is giving someone free sugar water for their whole life a consolation prize?

  2. Blake Loates says – reply to this


    2

    Hi Perez, I am the lady that found the bottle cap and I appreciate your support. You would not believe how hateful people have been towards me and my family. And your support means a lot. Thank you so much. Sincerely, Blake Loates



  3. 3

    Re: Blake LoatesRe: Blake Loates

    Hi Blake Loates. I am sorry to hear this happened to you. But do you like Miley Cyrus? I do!



  4. 4

    Re: Blake Loates – “It's now very common to hear people say, 'I'm rather offended by that.' As if that gives them certain rights. It's actually nothing more… than a whine. 'I find that offensive.' It has no meaning; it has no purpose; it has no reason to be respected as a phrase. 'I am offended by that.' Well, so fucking what.” - Stephen Fry.



  5. 5

    I think the explanation given is BS. I also would think it was funny if I was insulted by a drink.

  6. JPC says – reply to this


    6

    For correctness, the bottle was actually purchased, opened, and complained about in Edmonton, Alberta, Canada: the complete opposite side of the country. That's like calling Vegas New York.

    I am not one for spreading hate, but the fact that this was complained about is pathetic. Do they have any idea how much Karma that shit would be worth? The internet points would rain from the heavens. This is, however, the ultimate first world problem. "The bottle hurt my feelings and lowered my self-esteem." :'(