They certainly did a good job of keeping this quiet!
Well, even if you don’t remember, the NFL does and they have been in a legal battle with the musical artist ever since.
She wanted to keep it quiet, but now M.I.A. is mad, and doesn’t care who knows.
"Acknowledge the great value of the goodwill associated with the NFL and the tremendous public respect and reputation for wholesomeness enjoyed by the NFL… [and]… ensure that all elements of [her] Performance, including without limitation [her] wardrobe, shall be consistent with such goodwill and reputation."
It is this “goodwill and reputation” that the NFL is alleging was tarnished by her performance. So, her lawyer Howard King explained their strategy:
"She is going to go public with an explanation of how ridiculous it was for the NFL and its fans to devote such furor to this incident, while ignoring the genocide occurring in her home country and several other countries, topics she frequently speaks to… Of course, the NFL's claimed reputation for wholesomeness is hilarious, in light of the weekly felonies committed by its stars, the bounties placed by coaches on opposing players, the homophobic and racist comments uttered by its players, the complete disregard for the health of players and the premature deaths that have resulted from same, and the raping of public entities ready to sacrifice public funds to attract teams… Until now, we had reluctantly remained quiet in the hopes of not becoming subject to the whims of 28 rich NFL owners who wanted to crush this brown, outspoken young lady, especially since they are making her life miserable for the cost of a 30-second spot in one of this weekend's secondary games. But ultimately, we could not be forced into the type of public apology demanded by the NFL."
The other blow to the NFL’s case is that both NBC and the FCC failed to see any kind of problem with the performance, and didn’t file complaints.
The only comment that the NFL has made so far about this is that they would have given the $1.5 million to charity. However, they do have more legal complaints about M.I.A. like not paying her arbitration costs, not going to mediation, using video clips of her performance for self-promotion and not saying that she was sorry.
And did you know that she didn’t get paid to perform?! Because the NFL thinks that the exposure is payment enough.
The league is also saying that M.I.A. planned her gesture, but all of the people close to her says it was an “in the moment” thing.
If you think that the NFL is doing M.I.A. wrong, then her lawyer wants you to help her out:
"We encourage people to submit their examples of how the actions of the NFL, its stars, coaches, advertisers, broadcasters, team doctors and owners have damaged or destroyed any vestiges of any reputation for wholesomeness ever enjoyed by the NFL. These submissions, which we plan to use to bolster M.I.A's defense, will help balance the playing field, as they very well could eliminate the burden of undertaking a formal survey of the history of unwholesome behavior, can be made to the M.I.A defense team by email to NFL@khpblaw.com."
It seems like the NFL may have messed with the wrong girl this time.
And let this be a lesson to you, Bruno Mars; keep it clean during your performance!
If you want to see the moment that caused this hullabaloo, ch-ch-check it out (below), but if you work for the NFL don’t click because it’s NSFW apparently.
[Image via BauerGriffinOnline.]