Michelle Obama is flawless, and we LOVE the message she's sending to kids about healthy eating… we just have one problem!
It's Halloween and HALLOWEEN AND CANDY FOREVZZZ!
Any other day and we would be 100% behind this — but as of right now we can only muster 99.9% because of the holiday and the treats that come with it for the sake of childhood! (We're kidding, of course, we're always 100% behind helping kids!)
Michelle has enlisted Sesame Street characters Elmo and Rosita, along with others, and has announced a cunning plan to get children 'begging' for fruits and vegetables in the grocery store. And do you know what that is?
Personal help from Elmo, Big Bird, and the other furry characters in a PROFESSIONAL capacity, because the show is letting MObama's cause use them FREE OF CHARGE to market fruits and veggies to kids!!
Now that's progress we can totally get behind!!
Here's what Michelle said:
'Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle. Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips. It can be done!'
And the fact that Sesame Street wants to do this out of kindness and the future of our kids' well being instead of profit is just sooo incrediballz! Sesame Workshop is waiving the licensing fee for its Muppet characters for two whole years!
For Sesame to step up and do this is huge!
Good luck everyone! We can do this!!
[Image via AP Images.]
Tags: business blitz, food, free, grocery store, health, michelle obama, muppets, sesame street, vegetables