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Kraft Is Removing Artificial Yellow Dye From Mac & Cheese & Childhoods

| Filed under: Business BlitzFoodCute Kidz

kraft macaroni cheese yellow dye removal

Here's the thing: we TOTES get why Kraft has been petitioned to remove the artificial dyes from its boxes of mac & cheese, and we're actually all for it!

There is a hint of sadness, however, as a lot of kids-turned-adults feel nostalgic for that bright yellow cheesy glow of the boxed staple!

It's a good thing AND a sad thing! But mostly good!

Kraft has revamped its character-shaped product line for 2014, and they will have six more grams of whole grains, less sodium and saturated fat, and will use spices instead of artificial food dyes!

Which means they might appear to be slightly less yellow, but they'll be trying to recreate the pasta's famous yellow-orange color as close as possible!

Here's what they said:

"Parents have told us that they would like fun Mac & Cheese varieties with the same great taste, but with improved nutrition."

Specifically, they're removing Yellow No. 5 and Yellow No. 6 from boxes containing pasta shaped like SpongeBob SquarePants and those with Halloween and winter shapes, and Nickelodeon's Teenage Mutant Ninja Turtles and How to Train Your Dragon 2 will also be free of food coloring!

Though, there seems to be something a little weird about this announcement: do you notice what's missing??

Kraft's iconic elbow-shaped macaroni product! There's been no word on why that is, yet!!

Yellow No. 5 has been linked to hyperactivity, asthma, some skin conditions and cancer, so why not the entire line of macaroni??

Still, we feel like this is great step — especially as the additives have already been banned widely overseas!

[Image via AP Images.]

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7 comments to “Kraft Is Removing Artificial Yellow Dye From Mac & Cheese & Childhoods”

  1. aseptiser says – reply to this


    Leave my DK alone! It was perfect the way it is! Damn you eco-healty-paranoids!
    Why don't remove the dyes in the coca cola, in your dyes color hair? Stupid mother fucka petitioners! GRrrr

  2. 2

    Turmeric overdoses coming up..

  3. 3

    You didn't quote the whole article Perez … Kraft is only doing this in Europe, not in the US.

  4. 4

    I always liked Velveeta M&C better (think they might be owned by Kraft?)

    For those of you who are like me fed up with the Health Police, raise your hands, TY.

    A couple of months ago I went to a local coffee shop and ordered a combo cup of soup and half a croissant sandwich with turkey, bacon, tomato and avocado. They used to serve it with mayonnaise, now they serve it with mustard. Mustard tastes disgusting to me with bacon and avocado.

  5. 5

    This is great! People don't realize that cancer rates in America keep getting WORSE every year. Stuff like this starts clogging up the liver at a really young age. Every little bit of a change in the right direction helps!

  6. 6

    Re: aseptiser – Do you have any idea how much MONEY is being made off of CHEAP product ingrediants AND crappy cancer treatment? Even a third world country like INDIA has far less rates of prostate cancer than we do in America. You DON'T want to get cancer. Many studies show it is VERY STRONGLY affected by the crap you eat and assume is safe just cuz it doesn't kill you over night.

  7. SurroundedByIdiots says – reply to this


    aseptiser, you're a moron. Adg100, also a moron. Teeter Totter, totally a moron. Nobody cares your turkey sandwich had mustard on it!! Have you seen the rates of cancer, autism, and allergies lately? Do some reading and get a clue. My son has autism and people like you let big chemical companies and rich, powerful corporations do whatever they want to make a buck because they profit off your ignorance. Morons!!