People loooooooove their novelty foods!
We mean, nobody really has a use for ice cream that glows in the dark — but that hasn't stopped it from becoming a thing! A very EXPENSIVE thing!!
That's right, a British inventor and entrepreneur named Charlie Francis, founder of the Lick Me I'm Delicious ice cream company, has found a way to get your creamy cold treats to glow!
And it was easy: all he had to do was synthesize a protein that gives jellyfish their glow. No biggie!
Here's what he said about it:
"It's glow in the dark jellyfish ice cream using calcium activated proteins that react when they are agitated, or to put it a non sciencey way, it glows when you lick it."
That's… that't pretty rad! We just wish it didn't cost so much!
Basically what happens is the protein reacts to the pH of your tongue, which is neutral. Your tongue then warms up the protein in the ice cream, which makes it glow.
"Is it safe to eat? Well I tried some and I don't seem to be glowing anywhere, so we'll go with a yes for now."
Anyway, you're probably wondering how much it costs, because we keep talking about how expensive it it is!
For one scoop, you'll be paying around $225.
SEE? We weren't lying!
Luckily, they're looking for less expensive ways to do it:
"We've also made a non-jellyfish version using quinine from tonic to make a glow in the UV dark gin and tonic sorbet which is pretty neat."
Pretty neat indeed!
[Image via Lick Me I'm Delicious.]
Tags: british, business blitz, expensive, food, gifs, glowing, ice cream, silly, tacky and true, wacky