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Japanese Chain Rolls Out Creepy "Liberation Wrapper" For Women To Hide Their Mouths While They Chow Down!

| Filed under: Wacky, Tacky & TrueFood

japanese fast food chain invents wrapper that hides face while eating

We had no idea eating a hamburger was such a complicated ordeal!!

A popular Japanese chain known as Freshness Burger recently noticed that their most ordered item, the Classic Burger, was a HUGE hit with men, but the ladies simply weren't biting!

Puzzled as to why women were avoiding the mouthwatering morsel, they decided to hire the Dentsu East Japan ad agency to get to the bottom of things once and for all!

So what was the problem? Well, the ad men came to the conclusion that female customers were not buying the gigantic burger so they wouldn't have to open their mouths too wide, which can be considered rude in Japan.

The agency explains:

"For Japanese women, having 'ochobo'—small and modest—mouth, was regarded as cute and attractive. On the other hand, opening up mouth so large in public was regarded as rude and ugly. It is [considered] good manners to cover their mouth when they have to largely open up their mouth. This manner had stayed for [a] long time, even up to [the] present.

The best way to enjoy the big Classic Burger was to dig in with wide open mouth. Our female customers had a frustration of not being able to do it, following their natural desire."

Ok, so the simple solution would be to create a smaller burger, right? WRONG!!!

Instead, they came up with a more, um, interesting idea by creating the "liberation wrapper," a piece of paper that holds the burger while also hiding the eater's mouth while they chow down!

And just to complete the illusion, the printed out a woman's mouth smiling on the back so it doesn't look like your eating at all!

Sadly, this isn't a joke as Freshness Burger has already started using the creepy wrappers, and the even crazier this is they actually worked!

That's right! Sales among their female customers has jumped up 213% since they rolled out these bad boys!

We're gonna go out on a limb here and say this is a trend that probably won't catch on out here!

Ch-ch-check out a full explanation of the bizarre invention (below)!

[Image via Spikes Asia.]

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10 comments to “Japanese Chain Rolls Out Creepy "Liberation Wrapper" For Women To Hide Their Mouths While They Chow Down!”

  1. Denise says – reply to this


    1

    yeah, i've been to freshness burger and their burger really is big but so is kua'aina's



  2. 2

    my neighbor's mother makes $82 every hour on the internet. She has been without a job for eight months but last month her income was $12528 just working on the internet for a few hours. see this here… w­ww.Bu­zz19.c­om



  3. 3

    THESE PEOPLE WILL DO ANYTHING TO SAVE THEY'RE YOUTH
    BUT ABSOLUTELY NOTHING TO SAVE THEY'RE COUNTRY FROM LIVING SO POORLY
    IT'S LIKE THEY'RE SO FUCKING SMART WITH NO COMMON SENSE…..
    BY THE WAY
    ABSOLUTELY NO ONE IS LOOKING AT YOUR FUCKING MOUTH WHEN YOU EAT BUT THEY WILL WHEN YOU PUT THAT RIDICULOUS PICTURE IN FRONT OF IT



  4. 4

    Re: KIKA01 – This has NOTHIG to do with "saving their youth". The country as a whole does NOT live massively poorly. I am sure there are parts of the countryside that do, but on a whole Japan is not a poor & suffering nation. And yes, I have family in Japan. My father came from Japan, so I have family there.

    If you have no understanding of tradtions and customs of foreign countries - STFU!

  5. Rick says – reply to this


    5

    There was a time in the USA that women would have the same concerns with modesty. However, the 1960s brought feminist propaganda and now women there open wide all the time, mouths, or whatever.

  6. Thegooooonplatoooooon says – reply to this


    6

    Re: kabuki girl – Japanese americans probably think that is a strange platoon too.

  7. thegooooonplatoooooon says – reply to this


    7

    Re: Thegooooonplatoooooon – Thats what happens when you spend spend 10 minutes trying to think of a nick but only 30 seconds thinking of something to say. I meant to say "strange taboo".

  8. thegooooonplatoooooon says – reply to this


    8

    Re: KIKA01 – I think you have japan confused with cambodia. Japan is far from being poor. It is in fact one of the earths most successful countries and their citizens have an average IQ of ONE HUNDRED AND FIVE!! (most of the world is under 90) Thats an amazing genetic achievement that other people dont even TRY to emulate. As a high IQ person myself… I can assure you that one side effect of high IQ…. is an eccentric thought process (hence the stereotypical "eccentric genius" like Doc on "Back to the Future"). Japan is a very eccentric country with very strange norms and customs…. all of which are a direct end result of their colossal group IQ.

  9. chillax62 says – reply to this


    9

    Re: KIKA01 – hem, who told you they live poorly? you should travel a bit fella instead of thinking the US of A's has it all. duh.

  10. i hate pears OMG. says – reply to this


    10

    Re: Rick – At no time in american history (or euro history) has opening a mouth wide EVER been a taboo for women while eating. Learn our own history bro.
    But there were rules like "no elbows on the table". A rule that could only have been invented by a sheer moron.