Ratings stunt or not, this was for a good cause and and good for their health!
Both Matt Lauer AND Al Roker received prostate exams live on television this morning on the TODAY Show!
It's all a part of a monthlong campaign raising awareness of men's health issues, and we thing this is going to do some major good — because not only did they show that there's nothing to be afraid of while getting checked, they showed that the exam itself takes less than 45 SECONDS!!
We're willing to bet that most men don't know that!!
The thought here is to recreate the momentous help that Katie Couric created for colonoscopies back in 2000 — she did on on the TODAY Show and health care professionals credited her example with contributing to a 20 percent spike in colonoscopies!
Let's hope we have a repeat!
PLUS THAT JOKE AT 2:16 (above) RESULTED IN THIS REACTION: