And by future, we mean the 1930's — when other beverages started getting canned!
But hey, we're not complaining one bit! Any way to get wine into us more efficiently that has nothing to do with using a corkscrew or finding room in our fridge for a box is a WELCOMED ONE!
That's right, wine makers are now starting to sell their whites and reds in aluminum cans! Wine snobs must be HORRIFIED, but the whole idea behind being able to be a wine connoisseur is bunk anyway.
Calling it a 'beerification of wine' is stupid, because beer isn't the only thing to come in cans! Oregon’s Union Wine Company has put Pinot Noir and a Pinot Gris in an eight-ounce can, which we think is FAB!
Plus, this move will save the company about 40 percent on its packaging costs compared to bottles.
Here's what one of the owners said about the decision:
‘We wanted to come up with a product that embodied our company’s philosophy of making great craft wine minus all the fuss. There is a ‘winification’ of beer trend going on and Union Wine Co. is at the forefront of a new trend, the ‘beerification’ of wine’. We want to be a part of those everyday celebrations. That is a big part of our idea of ‘bringing Oregon to your table, thus these wines are more about immediacy, and the can is certainly an extension of that thinking.’
Now THAT'S forward thinking!!
The booze will be available in a can next year for about $5 each!
We just wonder if it tastes different! That's all that matters to us!
[Image via Union Wine Co..]
Tags: alcohol, bottles, business blitz, canned wine, great idea, inspiration, oregon, pinot, product