Diddy sure knows how to pour it on! Literally!!!
Businessman extraordinaire Sean Combs is diving even deeper into the drinking game as he has just purchased premium tequila brand DeLeon for an undisclosed number!
While some of the details of the deal were kept under wraps, we DO know that it makes him a 50-50 partner with the British drink firm Diageo, a company he has already worked with through his ties to Ciroc!
Diddy isn't the first celeb to jump on the DeLeon bandwagon as he'll be joining the likes of George Clooney and Justin Timberlake!
That's not bad company to be with!
Diageo also owns Smirnoff and Johnnie Walker, so it'll be interesting to see how far Diddy goes into the drinking game! In the meantime, we think it's safe to say any party he throws from now on will be well equipped with booze! LOLz!
Tags: alcohol, business blitz, ciroc, deleon, diageo, diddy, drinks, george clooney, gifs, justin timberlake, partnership, premium, purchase, sean combs, tequila