This is a good example of the government working for its people!
The Federal Trade Commission (FTC) is suing diet companies on behalf of consumers to the tune of $34 million!!
One specific company, Sensa, has agreed to pay a $26.5 million settlement because the FTC has said they've been misleading consumers with their ads.
The director of the FTC’s Bureau of Consumer Protection said:
"This is the second-biggest deceptive advertising settlement in FTC history. The chances of being successful at substantial weight loss just by sprinkling something on your food, rubbing creams on your body or just using a supplement, well, they’re slim to none."
The FTC has also been asking newspapers, TV, magazines and other media to stop running their deceptive ads.
That's so amazing this government organization is totally looking out for us!
Sensa is paying their fine but not apologizing, saying:
"Sensa uses the science of smell and taste to help you recognize when the body says, 'Enough is enough.' Sensa Products, LLC made a business decision to settle with the FTC so it could focus on the core of its business: its customers. The settlement includes no admission of wrongful conduct by the company. The company has agreed to make changes to its advertising claims but otherwise will continue business as usual."
Umm… if they're so innocent then why are they paying the fine?
That doesn't sound like a business decision… that sounds like the government called them out on their bullshiz and they're now paying the price.
Thanks for protecting us, FTC!!
[Image via AP Images.]
Tags: advertisement, amazing, body, business, business blitz, company, diet, food, legal matters, losing it, organization, products, science, settlement, suing, weight, weight loss