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Scarlett Johansson Is The New Voice Of SodaStream! Yes, Her!

| Filed under: Scarlett JohanssonBusiness BlitzAd CampaignsFoodSuper Bowl

Scarlett Johansson looooooves her technology!

Not only is she in a little movie called Her that won best screenplay last night at the Golden Globes, where she plays the voice of a futuristic operating system, but she's the new voice of a present-day product as well: SodaStream!

And by 'voice', we mean she's going to be in commercials! Though, we would totes kill to have a SodaStream that spoke to us in that raspy voice of hers! LOLz!

The commercial is slated to be shown during the fourth quarter of Super Bowl XLVIII and kicks off a multiyear, worldwide endorsement deal! That's big news for a company that hasn't had a whole ton of advertising so far — except for a commercial that ran during Super Bowl XLVII in last year!

Here's an interesting fact — originally, SodaStream wanted to make a commercial that went right for the throat of major soda-makers! They were turned down, though, probably because the game is sponsored by Pepsi. This year, they're going for the Scarlett approach!

SodaStream calls Scarlett a brand ambassador, and she's used the product for five or six years and gives them as gifts!

We can't wait to see it — and until then, we'll just have to enjoy the behind the scenes video from the commercial (above)!

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One comment to “Scarlett Johansson Is The New Voice Of SodaStream! Yes, Her!”

  1. Erika says – reply to this


    1

    Dear Perez,

    Just so you know, Sodastream is the target of an international boycott because its main production site is located in an illegal Israeli settlement in the West Bank, i.e. on land stolen from the Palestinians. Sodastream exploits Palestinian land, resources and labor as well as its Palestinian employees do not enjoy the same labor rights as those in Israel do.

    Sincerely yours,
    Erika