Each year, the Out in the City and G3 awards hands out the Brand of the Year award to a company that actively promotes equality and diversity, and it looks like Coca-Cola wont be on their list this year!
The 2014 Sochi Olympics have been under heavy-fire over the past several months due to Russia's ban on gay "propoganda," and many are criticizing Coke's decision to sponsor the winter games!
Well Sarah Garrett, the managing director of the company who produces the awards, spoke out about the controversy and says Coca-Cola missed a big opportunity to take a stand against the anti-gay legislation!
"It is bitterly disappointing that Coca-Cola has not listened to the collective voice of the global gay community who are horrified by the Putin government's anti-gay and repressive policies.Brands like Coke should be making a stand against the demonisation of gay people by withdrawing sponsorship for the Winter Olympics. Refusing to do so is a slap in the face to the international gay community."
Coca-Cola has cut back on their advertising in the US, however, their logo is pretty much EVERYWHERE in Sochi, including police officers' uniforms!
To make matters even worse, the company launched a "Share a virtual Coke" feature on their site over the summer which allows users to, well, share a virtual Coke can with a personalized message on it.
However, when users attempted to type in the word "Gay" they got an error message that reads:
"Oops. Let's pretend you didn't just type that. Please try another name."
Wow! That is NOT cool!!
It always disappointing to see companies with such big influences completely ignoring such huge a issue, and we can't really blame the City and G3 awards for giving Coke the boot here!