We're elated that Cheerios ignored all of the ignorant people in the world that had a problem with the first commercial starring this biracial family, and we're extra super elated they they brought them back for a stage like the Super Bowl!
Plus, this is smart on Cheerios' part too — they know that by bringing back the family they'll both quench that awwww factor fans of Super Bowl ads need, while stirring up and acknowledging the fact they're not going to listen to haters.
Just getting people riled up is gonna boost their numbers!
Watch the ad (above)! Tooooo cute!
Tags: ad campaigns, awwwww, cheerios, cute, cute and contemporary families, family, food, heartwarming, super bowl