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Barbie Lands The Cover Of Sports Illustrated And People Are NOT Happy! Find Out Why HERE!

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Isn't there an Olympics happening? One filled with beautiful, talented, and REAL girls??

You know, ones that aren't made out of plastic and have actual legit proportions??

While the cover of Sports Illustrated has never really been the beacon of helping ladies feel great about themselves, the choice to put a Barbie — literally the doll — on the cover makes no sense!

Barbie is featured in her original 1958 swimsuit on the cover, and it's all part of a campaign called "Unapologetic," one that Mattel came up with because they're tired of having to explain the content of their sexy-lady covers!

Here's what Mattell said:

"As a legend herself, and under criticism about her body and how she looks, posing in Sports Illustrated Swimsuit gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have done, and be unapologetic."

Body confidence is amazing! But this is a toy designed in a way that gives young girls the WRONG impression of what it means to have a real body!

Plus she can't apologize because she ISN'T REAL.

For some reason, we think this campaign would work better with someone real, not plastic! It's no wonder people are upset!

How do U feel about this cover choice??

[Image via Sports Illustrated.]

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16 comments to “Barbie Lands The Cover Of Sports Illustrated And People Are NOT Happy! Find Out Why HERE!”

  1. blueness says – reply to this


    1

    This does not make sense from a marketing standpoint. Isn't this the issue that is supposed to make the boys drool? Do boys drool over Barbie?

  2. liz says – reply to this


    2

    dumb



  3. 3

    HI Perez or somebody that can show him this comment, but my woman friend Jenn Smith wants me to ask you if you can somehow help her get a modeling career because she always wanted to model since she was younger and I promised er I would mention this to you and I hope this message gets to you. Me and Jenn go to Lakeland High school in Jermyn, PA and yes she's eighteen.

  4. My maggot pet friend says – reply to this


    4

    Here is the irony. One of the most beautiful women (easily top 5) I have EVER seen in my life.. is the woman they call the "human barbie" Valeria Lukyanova (of course she is basically doing "cosplay" but I love the end result). Why not just put her on the cover so boys (and especially us men) can drool? Oh god. Maybe the arabs have the right idea about covering women. Women CANT handle the image of uncovered women… not even dolls. Do arabs have to deal with ANY of this kind of drama over fussing about looks? Nah. just kidding! Keep the hot babes comin! nice cover, Sports Ill.
    We are supposed to constantly think about the body image of girls who dont date school nerds because they arent muscled hunks and are too brainy and arent the captain of the football team. PULEASE.



  5. 5

    What the fuck?

    The only thing I can think of is that there is some marketing cross-promotion between the company that makes Barbie and S.I.. Because, yeah. This is just about the dumbest cover I've ever seen.

    Barbie is an icon.

    Yay?

    (twirls finger)

  6. Steph says – reply to this


    6

    If young girls are being influenced by a plastic doll, there is a problem.

  7. Shirley says – reply to this


    7

    Honestly, kids aren't getting body image problems from Barber's proportions. Kids look at a Barbie doll and think oh boy a toy I can dress up in a million different costumes (from what i have seen from my own child that had Barbie dolls). The whole body image thing comes from adults figuring out way back when that for Barbie's body proportions to be on a real woman, she'd have to be like 25 feet tall. You know what I thought when I heard that as a kids? I thought, "I bet a rwal woman Barbie could kick the cheap out of Godzilla!" And then imagined scenarios where Barbie trampled New York City and climbed the empire state building like King Kong.



  8. 8

    Seems to me they photoshopped Barbie for crying out loud. Her legs look nothing like Barbie's legs. There is no end to human stupidity.

  9. Heidi says – reply to this


    9

    We'll first off that is not the original suit it's a
    Modern take on it was never a cross cross back. Also I think they could of had someone
    Holding her instead. I am a bit saddened that we need a doll to be a icon. I love Barbie, I collect barbie but I never saw her as a idol of mine. I have a young daughter and she plays with Barbie but I explain to her that is for fun and dressing up and being creative. Come S.I. You could have put Christie Brinkley on the front. She looks amazing at 60 or the 60 plus model for American Apperal jacky o'shaunessy

  10. Heidi says – reply to this


    10

    We'll first off that is not the original suit it's a
    Modern take on it was never a cross cross back. Also I think they could of had someone
    Holding her instead. I am a bit saddened that we need a doll to be a icon. I love Barbie, I collect barbie but I never saw her as a idol of mine. I have a young daughter and she plays with Barbie but I explain to her that is for fun and dressing up and being creative. Come S.I. You could have put Christie Brinkley on the front. She looks amazing at 60 or the 60 plus model for American Apperal jacky o'shaunessy

  11. Heidi says – reply to this


    11

    We'll first off that is not the original suit it's a
    Modern take on it was never a cross cross back. Also I think they could of had someone
    Holding her instead. I am a bit saddened that we need a doll to be a icon. I love Barbie, I collect barbie but I never saw her as a idol of mine. I have a young daughter and she plays with Barbie but I explain to her that is for fun and dressing up and being creative. Come S.I. You could have put Christie Brinkley on the front. She looks amazing at 60 or the 60 plus model for American Apperal jacky o'shaunessy



  12. 12

    Yeah, there's no way a doll is giving young girls body image issues. This is insecure, unattractive mommie issues. I just can't believe that. Boys play cowboys and indians, and 'war' and everything else. Is that promoting, encouraging, glamorizing violence?

    Weird how no one mentions that. Women are just insecure creatures, feminists are irrational. so irrational + insecure = saying a doll promotes unreal body images..It's a effing doll

  13. tweetybird says – reply to this


    13

    While I do see why some people are upset with this cover, I was taught that everyone body is different. And while yes she is plastic, the people hind this cover are not. To then this doll might mean more then body image. And beside she is wearing more colthing them the latest models that have been on this cover. And if they did choose someo e from these oylipcs, there are mant to chose from. would you want to rank all of those amazing and talented ladies on beaty when they already have it hard enough with their talent. To the people behin this cover, I agree with using Barbie. Nd besides she is someone we have all come to know and grow up with.

  14. Nina says – reply to this


    14

    Legit proportions? Really? Maybe women in America should start working out to strive to be those proportions instead of making excuses and downing the women who actually TRY to look GOOD! Sorry not sorry



  15. 15

    i dont get why people are hating on this so much … i absolutely love this

  16. JB says – reply to this


    16

    I'm pretty sure there are at least three female athletes included in the SI: Swimsuit Edition. And I'm pretty sure that all of the women in the issue are "real girls" and have proportions that are "legit" for human beings. It's not like the issue is filled with aliens or only surgically altered women.

    Also, Christie Brinkley and other older models (cover girls from the '60s-current day) all appear in this issue as well. Maybe you should try looking past the cover before you start judging Sports Illustrated and their intentions.

    Also, Barbie is not on the cover of the swimsuit edition, I believe she's the cover of the Sports Illustarted March issue — a logical way to promote the Swimsuit Edition. Also, the Olympics will be over by March. But, I do agree that they could have had an Olympic cover with Barbie as a sidebar image, but how would you do that cover while the Olympics are still going on? From a Marketing perspective, you run the risk of featuring non-winning athletes or injured athletes and any story written to accompany the cover would be out of date by the time it was released due to the changing nature of sports news during the Olympics.